What happens when one of the biggest luxury fashion houses in the world sends you a cease and desist?
In this episode, Mike sits down with Farouk Braimoh, founder of RWRK Studio, for a candid conversation about fashion, waste, and what it really takes to build a brand on your own terms.
Farouk started his career at Burberry. He then left to launch RWRK Studio, a London streetwear label built as a direct response to global textile waste. His idea was to take towels and linen, materials most people would never think twice about throwing away, and turn them into pieces people actually want to wear.
Together, Farouk and Mike get into the journey from a heritage fashion house to running his own studio. They talk about how he spotted a gap in the market, and the full story behind the Louis Vuitton cease and desist. Farouk also gives honest advice on building a fashion brand that is both sustainable and a successful business. And he shares the realities of entrepreneurship that rarely make it onto Instagram.
It’s a conversation for anyone with an idea they can’t stop thinking about, and anyone who has wondered whether doing good and doing well can really go together. The answer usually isn’t in the polished launch post. It’s in what happens behind the scenes.
Turn your notification bells on so you’re first to know when new episodes come out and enjoy this great conversation.