Good morning.
When I started Common Sense almost seven years ago, I did it from a place of frustration rather than ambition. I was tired of watching a media culture that rewarded the loudest voice in the room and treated disagreement as something closer to a blood sport than a conversation. I believed there was a quieter, hungrier audience who wanted to understand the world rather than simply be told how to feel about it. That belief is the reason any of this exists, and it is the reason for the announcement I am making today.
After nearly seven years, Common Sense is making its full transition from a news company to a media and insights collective. Our mission from here is to help different perspectives build understanding, trust, and change. It is a small shift in language and a massive shift in what we actually do. I want to take a few minutes to explain why, because the people reading this are the people who got us here in the first place.
News taught us something we did not expect to learn. The problem was never a shortage of information, because people are already drowning in it. What people lack is a way to make sense of competing perspectives without feeling forced to pick a tribe and defend it to the last breath. The most valuable thing we ever produced was rarely the story itself, it was the understanding that sat underneath it, so we decided to build the entire company around that instead of around the headline.
We have been doing this quietly for the past year. We have taken on documentaries, branding work, and PR, and we have started telling longer, slower, more careful stories of the kind that never fit neatly into a news cycle. We have also acquired a property in South East London that will become the physical hub of everything we do, a full-service third space, content studio, and office where this work can finally live under one roof. Local roots, global footprint, has stopped being a slogan and started being an actual address.
To shape this next chapter, we are hiring five full-time people over the next two months. The work ahead runs from documentaries in the Middle East to new conversation formats built in the spirit of Jubilee Media, where people who disagree sit across from one another and something honest tends to happen.
We are looking for a
Chief of Staff,
Head of Partnerships and Services,
Head of Media Production and Content,
Video Editor and Producer
Community, Engagement and Social Manager.
If you read that list and a particular name came to mind straight away, that is rarely an accident, so please pass this on to them.
There is a line I keep returning to about not despising the day of small beginnings. Common Sense started as a handful of us with a laptop and a conviction, and I am writing this to you now from a company that owns a building. I do not mention that to boast, I mention it because I have genuinely seen what can be done with small things held in faithful hands. The next version of this only works if more of the right people choose to build it with us, which is the whole reason I am writing rather than waiting for a press release to do it for me.
Everything you need is gathered in one place. The full announcement video is below, along with the link to the roles and the details on how to apply. If you want to be part of this, apply for the role that fits you. If you know someone who would be brilliant at it, send this to them while you are thinking of it. If you simply have a question about any of it, reach out to me directly, because I do read these and I do answer them.
Thank you for being here for the version of Common Sense that carried us this far. The next one is going to be the most ambitious and the most honest work we have ever made, and I would love for you to see it up close.
Watch the full announcement:
Apply for a role: https://forms.gle/X5hGngrjcSJQQhVd9
Mike
Lets change the world
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